Big Savings on Little Bundles

October 10, 2016 – Prioritizing baby’s needs and spending more on diapers than date night isn’t uncommon for today’s mom and dads. According to a survey of 1,000 moms and dads in the US with kids under the age of three conducted by ALDI, parents spare no expense giving their child the very best, even if that means spending $200+ a month on diapers and formula alone (yikes!).

Did you know?

  • 40 percent of parents report spending more than $80 on diapers every month.
  • 60 percent of parents report spending at least $120 on formula every month.
  • More than half of parents (59 percent) are open to trying new products that claim to work as well as national brands and cost 50 percent less.

The responses were telling: parents are on the hunt for more affordable baby essentials that don’t sacrifice quality for price. Enter: Little Journey, our first baby line which includes high-quality, affordably priced baby products like diapers, wipes, puffs and organic puree pouches.

Overall, the survey findings showed that by switching to Little Journey-brand products, parents could save more than $1,200 per year:

  • Nearly a quarter of parents could expect to save upwards of $400 annually on diapers.[i]
  • 33 percent of parents who purchase formula, one of the biggest baby costs, could save as much as $720 a year. [ii]
  • To make snack time even tastier, parents who purchase Little Journey infant-to-toddler snacks, like Yogurt Bites, Puffs and Little Munchers® baked corn snacks, can expect to save $110 a year. [iii]

With numbers like that, making the switch to Little Journey is as easy as 1 –2- 3.

Baby Infographic FINAL

[i]Based on survey data of parents purchasing up to 3,600 diapers a year and spending more than $15 per week on diapers.

[ii]Based on survey data of parents purchasing up to 240 canisters of formula per year.

[iii] Based on price comparison of comparable products sold at leading national retail grocery stores. Assumes the purchase of three snack items per week.

Home | Previous Page

17 thoughts on “Big Savings on Little Bundles

  1. Megan Mullins

    I would love to take advantage of your new baby area. However, my child is soon to be 3 and starting potty training and you only carry 4T-5T training pants. Those are too big for my daughter so I am forced to go elsewhere because she will be potty trained before she is ever big enough to need that sized training pants.

  2. Becca

    I have used the diapers, wipes and baby wash for both of my children, and with another on the way, I am going to try all things baby at your store! Can’t wait!

  3. Stella Jackson

    OMG!! I absolutely love these products! Quality products but more affordable pricing is exactly what i needed. I have a toddler and another baby on the wat and I’m so glad Aldi chose to carry these products!

  4. Abi F

    Would love to see nursing pads added to the line (disposable and/or reusable), to show support to nursing moms. Also would love to see cloth added in the future #makeclothdiapersmainstream
    We are loving everything we have tried from the baby Line & the money saved.

  5. Maegan

    I love your diapers! Started using them when my baby was 2 months and she’s 5 months today.. they are so light and breezy.. perfect for our Florida summer. I buy them, not for price, but because I truly like them best then pampers or huggies.

  6. Ari C

    We just bought our first pack of diapers this week, and we like them. I had been keeping my eye out for when they came to the Aldi near us, and I was excited to try them.

  7. Courtney Smith

    We have a 4 month old daughter and we love using the diapers from there. We also love the soy formula it’s gentle on her stomach and she doesn’t have any issues I’m like using Similac or Enfamil. I’m really glad you have a baby section as we do all of our grocery shopping there.

  8. Kacee

    I love the diapers and wipes! We have been using them for about 2/3 months. I was able to cancel my monthly diaper subscription on amazon! The diapers are way better and cheaper. I also LOVE the wipes. I do however wish the puffs were soy free. My baby is allergic to soy and all the food products have a soy based ingredient.

  9. Advija

    Aldi is the best grocery when I go offten and naw Im so happy they have hildren stuf what many people need specially diaper with affordable price I loved . Thank you Aldi

  10. Emily

    I love the little journey section! I would however like to see more baby food. We only have apple sauce, carrots, and sweet potatoes (not in pouches.. There is more variety in the pouches) at our store. Our little boy loves to eat already! Also thank you for not putting all the artificial dye and flavoring in your products!

Leave a Reply

All comments are moderated. We reserve the right to not publish any user comment that is offensive, off-topic or inappropriate. We also ask that users treat others as they would like to be treated. Your email address will not be published. Required fields are marked *