Behind the Label: Timothy Goodman x William Wright

Timothy Goodman, ALDI, award-winning wines, limited edition wine, William Wright

Make room on your bar cart this holiday season, ALDI fans! We’re so excited to be partnering with artist Timothy Goodman who has designed hand-illustrated labels for a few of our favorite award-winning wines. Timothy transformed our labels with his signature bold and cartoon-like illustrations giving them a distinct design that’s perfect for holiday gifting and drinking. This limited edition reserve wine collection consists of a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend under our award-winning William Wright label – and are all available for just $10 a bottle starting 12/13! Learn more about Timothy’s inspiration for this label in the video below!

With the holidays approaching, now’s the perfect time for sharing or gifting a bottle of wine, and these particular designs elevate that tradition by pairing modern art with award-winning taste.  Timothy incorporated a few of our award-winning wine’s flavor notes into his design, making it easier to explore new pairing combinations at a price everyone will love. Whether you’re a wine expert or a novice, our William Wright limited edition reserve collection will pair perfectly with your holiday festivities this year, and make the perfect last-minute gift!

Timothy Goodman, ALDI, award-winning wines, limited edition wine, William Wright

William Wright has been one of our favorite award-winning labels, so we wanted to do something special for our fans. To celebrate the launch, we created an interactive coloring book to let you customize our new labels!  Starting 12/8, you can color and share your work on social using #ALDILove, and we’d love to see your creations!


What are some of your favorite wines for the holiday season? Let us know in the comments below!


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